Zhanna Chubarova

Leading a team of three to five people in providing Brand building services and developing client-specific solutions. Managed projects of various lengths (from three weeks to five months and more) Responsibilities and Accomplishments: • Developing and managing the project’s scope, time, resources, and quality assurance. • Developing new products in the International Alcohol Market. • Developing website prototyping in the Figma program, based on account user experience and the sales funnel. • Reviewing and developing a brand platform that includes corporate identity, the unique selling proposition, competitive advantages, positioning, the brand language, brand attributes, description of the target audience, the mission, and values of the brand. • Developing content for SMM through various creative modules. Building the new project managing system has enabled the company to launch three new successful brands in different categories of alcohol goods.

Leading and coordinating the work of 30 people in developing the company's periodicals issues. Responsibilities and Accomplishments: • Analyzing trends and activity of competitors in the beauty industry. Searching and developing the new modern methods of creative execution. • Reporting status to senior executives. • Reviewing the whole brochure and ensuring consistency of all design elements, communication, and visual merchandising. • Planning Creative and Media Strategy • Designing and implementing the architecture of the brochure based on the development of the intuitive interface. • Developing and realizing creative ideas for TV, digital, and SMM. Carrying a digital project where the average value of ER (engagement rate) was twelve times above average. Developing and implementing a new workflow with complex hierarchies and a lot of cross-functional interaction were helped the company to speed up the workflow time by approximately 35 percent and increase employee satisfaction. Developing a new creative approach in the face care category has led to unprecedented double growth for this category. Creating an approach to the classification of the product portfolio in the category of everyday care which consists of more than 1500 SKU has led to growth breakthroughs. Initiating the largest advertising campaign with content that was created by company representatives has increased the growth of Reps.

Responsibility and accomplishments: • Creating interior concepts for the restaurant house Maison Dellos (Paris, New York, Moscow), including the development of art goods. • Designing a new image style (corporate identity) for the entire restaurant house Maison Dellos which includes 9 restaurants. • Developing a new unique brand "Pushkin" in the VIP souvenir category. • Developing services including planning, the calculation of the preliminary cost of ongoing projects and budget, and the issuance and control of technical specifications for contractors. Participating and winning in an internal tender of the creative ideas for the interior of the restaurant house Maison Dellos. Confectionery PUSHKIN / Paris.

Responsibility and accomplishments: • Leading the projects which consist of brands building and promotion of brands in the market of Russian products and mass-market services consumption (FMCG) with large companies Reckitt Benckiser, PepsiCo, Wimm-Bill-Dann, RUSAGRO Group of Companies, Aquabionica Corporation (Austria), UNIMILK, etc. • Working in the field of graphic design, corporate identity, Web design, packaging design (all types and materials), illustrations, and logos. • Supervising the print preparation of layouts in accordance with the technical requirements of production. • Developing sketches in the field of industrial design.